Learning Objective
- To learn all the fundamentals and key features of WeChat Marketing
- To learn the various cost-effective WeChat marketing tips to acquire target customers
- To practically experience the use of the most essential tool in China, WeChat, to expand the sales channels, and build a solid relationship with clients.
Through this workshop class, participants will develop a good understanding, with practical hands-on of WeChat marketing for business. At the end of the class/workshop, participants will be able to leverage on WeChat platform to improve their customer service and expand their business. Expected Outcome(s) Participants will:
- Gain practical insights of the various features of WeChat personal account (Personal)
- Gain practical insights of the various features of WeChat official account (Business)
- Learn unpaid marketing tactics to increase followers, leads and converts
- Learn paid marketing tactics to increase followers, leads and converts
- Learn how to engage customers within 48 hours using WeChat’s Customer Relationship Management System
- Learn how to create content in the WeChat Official Account
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