The Digital Marketing landscape has changed with the pandemic whirl. Leaders and businesses need to step up in online presence, programmes and profit systems to capture existing and new markets. One key pivot would be to incorporate the three ‘lives’ in Digital Marketing campaigns, namely:
1) Live Engagement
2) Live Experience
3) Live Entertainment
Learn new ways to strategise these three lives in marketing campaigns, and build customers for a lifetime.
The learning outcome would be the ability to up your game in business, branding and life at large.