Business Benchmarking and Change Management
Management can drive organizational change using insights gained from benchmark research about industry best practices, financial rankings and customer perceptions. Use benchmark research to institute change. Change management is the ability to transition staff members, teams and organizations from one form of operating to a more desirable one. Benchmark research can assist management in instituting organizational change because it provides justification for change.
Key learning: Deploy a 4-phase approach (Planning-Analysis-Integration-Action) which begins with business benchmarking to change management that is explained through a business case.